Product/Service Trends Report

Price: $0.00

Originally published 2012. Where are small press and digital printers headed? What products and services have they added over the last two years (2010-2012) and what are their plans for the next two (2012-2014)? Information based on data collected from 185 printers in January 2012 shows that 54% of all expansion was in tangible products (wide format, more digital capacity, signs) while a full 46% was intangible products and services such as web and sales based services. This report details by category the additions by category.

Not only that but the report reveals 84% of the group had reduced revenues from offset. Even though, offset still accounts for 39% of total sales. While only 5% of the shops in the survey were digital-only shops, they are appear to be the as only two out of our 185 responses (0.01%) indicated offset printing capacity was or will be added vs. a total of 32% who have added or plan to add digital printing capacity.

Additional questions in this report include: what budget changes have the participants made over the past twenty four months as well as what non-budgetary changes have been made? An add-on question regarded advertising the business on Google, Facebook, LinkedIn or similar Internet sites. Report includes comments from recipients.

$0 – Free –  Digital Download – 27 Page Report – Originally $50
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