Welcome to the Crouser Guide for Small Press Printing![]() This chapter contains a general overview. Should you have a specific question, you may wish to consult one of the specific chapters in the drop down menu for details. Chapters include:
The Crouser Guides provide Logical Selling Prices for commercial print providers based on a combination of cost plus and market value approaches. These price guides are ready to implement either as stand-alone pricing programs or as a guide in developing prices in your estimating system.
Overview
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How Prices are Established This information is then compared with the cost of manufacturing utilizing cost models we have developed and apply base markups which yield an adequate return on investment and effort based on typical costs. This forms a floor under which the retail price should not fall. Then we compare the market value with the cost plus approach and allow the suggested price to rise to market assuming market exceeds cost plus. If not, the cost plus value forms a floor for prices. Once armed with this information, we develop a rational price structure with variations for the cost of paper and second side pricing, for instance. For the long answer, see the chapter on How Prices Are Developed under Tab 1, Index Information.
![]() Step 1: Tabs—Select a category of your choice from among the tabs indicating the imaging types such as 8.5x11 text/offset (coated and uncoated) or 12x18 card/cover (coated or uncoated).
![]() Step 2: Choose Paper Cost—select the paper cost (without markups) of the stock you are imaging from the drop down menu.
![]() Step 3: Move Mouse Over Table—as you move your mouse over the table, a highlight bar will appear to help your navigation. Additionally when you hover over a price, it will enlarge and turn red.
Specific Help ChaptersPlease consult the following chapters in the Drop Down Chapter Menus for more details on the following subjects
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