Second Side Prices: Market and Take-AwayJust because it is an average market price, doesn’t mean it is a good price for you. If you took a survey amongst meeting attendees and half wanted to have a meeting in San Diego and the other half wanted to meet in Orlando; would holding the meeting in Kansas City be a good solution? Sometimes it would not be. We were impressed when doing our market surveys about digital pricing on the value printers placed on the second side imaging. For instance, if we separated the cost of paper from the cost of imaging the paper, then we could see something like this for imaging one side:
But what struck us was this. When we extended the pricing logic to imaging the second side, it was irrational. As an example we found often that the market would do something like this:
In digital printing, imaging the second side is the same as imaging the first side. If one charged $0.04 for the first side image minus paper, why wouldn’t the second side image charge also be $0.04? So, we faced a dilemma as to our guidance to you. Should we do what is logical and what we would recommend (Take-Away), or should our values simply reflect the survey (Market). Our decision was to give you the choice by providing both Take-Away and Market values for you.
![]() Here is an explanation of the difference:
Take-Away Second Side Price CalculationThe formula is very straightforward. Deduct the paper cost from the market price for one side and then add that image charge again to account for imaging the second side.
Market Value 2nd SideThis method is as it sounds. We found the market price for not only one side but two sides as well and then modeled a price that allowed for a variation in paper costs.
* Assumes paper is more than base thus the paper adjustment is added to the market price. If paper was less than base, the paper adjustment would be deducted from paper. The base cost of paper as well as the price was determined by market survey. Identifying the Method of the Table (Take-Away or Market) and Changing Between MethodsTo change from Market to Take-Away or vice versa, use the drop down menu in the upper horizontal navigation bar as illustrated below. To identify the method the table uses, refer to the title as indicated by the examples above. Note the that Take-Away table has a light pinkish color in the background of the table title and is entitled Take-Away.
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