Recent Articles »


2018 Pricing Guides

December 3, 2017

Crouser & Associates, Inc. is pleased to announce that purchases of 2018 subscriptions to any software guide will receive an automatic renewal to the 2019 Guide at no additional cost. Guides are available estimating printing prices on offset and digital presses. Both guides for Digital and Offset (PC and Mac versions) are now available for […]



Interviewing: Usually Wasted Effort

October 8, 2016

Probably the least valuable thing we do when hiring a new employee is interviewing. Most of us talk more than we listen. We don’t prepare questions in advance, rather “wing it” and spent most of our time trying to sell the interviewee on why they should come to work for us. We ask feel-good questions […]



Owners Problems of their Own Making

February 2, 2014

Business transitions, or lack of them, can cause unusual owners problems in a business. Red Lily Printing is one where it created a stand-off where owners aren’t paid for performance: rather are paid for hours worked. The result is the business is rudderless and it has created a tangle of time “having to work.” This article is […]



How Not to Sell a Business – Part II

December 26, 2013

Joe was a franchised print shop owner for twelve years before selling out of desperation. He compounded his problem by using the Ouija board approach to choosing a buyer (last month’s article) and now he chooses the wrong way to sell along with a couple of other bad decisions. Hopefully, we can learn something from […]



Online Business Assistance

December 26, 2013

Through the magic of the Internet, Tom Crouser is able to bring consulting to your office without the high cost of travel. While not the same as a face-to-face meeting, we use this technology to assist in helping clients focus on their budgets and action plans through follow-up meetings, pre-visit planning and consulting on specific […]



Small Business Training

December 26, 2013

Tom Crouser is available for business training presentations in many areas of small business management, especially with companies with 3 to 15 employees. He has programs especially related to small business finance; organization; business to business sales training; and transitions of businesses from the first to second generations. Tom Crouser is author of “Prospering: Putting […]