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Crouser & Associates offers consulting, estimating, pricing and educational services for the printing industry and has since 1985. Since beginning the firm, Tom Crouser has presented at printing trade shows, conferences and meetings throughout the United States, Canada, England and Australia.
When Tom Crouser began working with other printers in 1985, he found he always had to deal with price issues first. By 1987, he developed the first Crouser Guide to Estimating Printing in order to answer commonly asked price questions for clients and it was first published to the general market in 1989.
Likewise, Crouser & Associates has developed other products and services for printing companies by following this simple rule:
Work with companies individually. In doing so, common problems and common solutions will emerge. When the answers are proved, create a lower-cost product or service that may be adopted by many.
What Role Does Price Play in Printing Success? Lowering your price does NOT get you more business and NO ONE ever told you so, including your Economics 101 professor! But it’s common “stinking thinking” among business owners that it does. More than that, price does NOT determine profitability. Learn about this and more in this 19 minute free video. Learn the three factors making up a price strategy. See effects of only a slight price variance. Click here to view the video.
CPrint® International is a complete management and marketing franchise for independent small press and digital printers. It provides all of the benefits of a franchise, such as lower equipment costs, training and marketing material along with the freedom of being independent without a long-term commitment. What’s more, the CPrint® franchise is a fractional franchise, meaning it is only sold to those who currently are in the printing business. As a result, you do not have to change the name of your business, rather your business has the opportunity to meet the certification requirements of CPrint® and use the designation as an additional reason for customers to buy from you. For CPrint® infomation click here.
Crouser Pricing Guides there are multiple Crouser Guides to assist printers in establishing a price for their work. There is the Crouser Small Press Guide as well as the Crouser Digital Printing Guide. We also publish a plug-in module for the popular EFI PrintSmith estimating software. All guides allow you to vary prices based on different costs. For additional information on one of the Crouser Price Guides click here.
Crouser Reports are various specific Price Advisory Reports are published during the year as warranted. Recent reports include Pricing Websites 2011; How to Price QR Codes 2011; Pricing Email Broadcasting; and the Off-line UV Coating Price Advisory as well as the 2011 Wage and Benefit Study among Small Press and Digital Printers. For more information, please click here.
Where Do We Get the Crouser Prices? In this program, not only do we disclose the three sources of prices in the Crouser Guide, but we show how we analyze and interpret the data to develop a logical price strategy. Learn about Fault Lines. What they are, how they mess up your price plan and how we get rid of them. Learn why you need more than just survey prices to have a good price strategy; how speed of the price is as important as the price itself; and how we know the prices in your market. (13 minutes) below:
Demonstration of Crouser Digital Guide Software This is a ‘how to” guide on operation of the Crouser Guide as well as showing some of the program’s neat features such as “One Click Capture.” Also learn the two VERY DIFFERENT methods used by printers for pricing second side imaging. See why grid price lists always result in selling higher quantities for less than lower quantities (Fault Lines). See the different views (forms) you may access of the same information in the Crouser Guide as well as how to use and interpret the multiple-on tables and multiple-page originals. See how you can use the unique bookmarking process to customize the Guide to accommodate special pricing situations. (14 minutes) below:
